100% Human - TalkTalk
Our challenge was to spread the word, pushing the business’s culture and a recent Head Office move to Salford.
At this point, TalkTalk had a corporate LinkedIn presence, but not much else on social media. That meant there was plenty of scope to build the brand personality across more platforms and generate a buzz. It was a great project to tackle, because there was so much to say! As well as a cool new ‘Soapworks’ office site, TalkTalk has a uniquely human culture. We set about raising TalkTalk’s profile, implementing their Employee Value Proposition (EVP) and building organic content to boost brand identity.
TalkTalk already had an EVP – but it had never been launched. That meant we had a ready-made guide for future communications. A big part of it was based on TalkTalk’s corporate approach (“TalkTalk for everyone”), which we translated into a campaign called 100% human.
To create content, we asked people in the business to share their stories with us. We had some fantastic responses, which showed the fair and giving side of the business. Many also shone a light on TalkTalk’s Diversity & Inclusion, and we created blogs for certain stories to drive traffic to content. We also did a photoshoot to provide images for the creative.
Using a content pyramid, we produced a wealth of posts that defined the brand and celebrated TalkTalk’s move to the snazzy Soapworks site in Salford.