HSSness… what’s that?
Like us, HSS is a no-nonsense business with an unfussy approach...
Whether they’re running through a pitching process or floating on the LSE (which they’d done shortly before we began working with them); they call it HSSness and it makes for a great partnership. They also had a great story to tell, too, and Lisa and the rest of the team called on us to help them tell it.
What we discovered was that HSS is somewhere that you can really ‘make it’ - just like their customers who create it, build it, construct it, fix it, make it, etc, etc. So, 'make it' became our employer brand concept, and we created clear, simple and gaffer-tape-strong messages that could be easily tailored to particular roles. Our first project was a comprehensive careers website that included (amongst loads of other stuff) a suite of 24 videos that gives visitors real insight into every single hour of life at HSS – a true 24/7 business. The average visitor currently spends nearly 2 minutes on the site, helping to drive a fantastic 16.6% started application rate.
Since then we’ve launched their Employer Brand which picked up 'Best Employer Brand' at the RBAs, helped reshape their recruitment processes, and completed a few internal comms projects around reward and recognition, too.
We work hard at Chatter to build lasting relationships with our clients. And with Lisa C at HSS, we all hit it off instantly – which was pretty fortunate given than within a few months of working with each other, by sheer co-incidence our very own Lisa ended up at the same location, in the same hotel on the Amalfi Coast the summer after we met! Luckily the hubbies and the kids got on great. And we shared a fair few Aperol’s along the way.
We recently caught up with Lisa to find out a bit more about where her own HSSness comes from…
How did you get into the industry?
“I initially worked in finance, which will surprise some of my colleagues because I’m not great with numbers – before accidentally falling into HR!”
What would you do if you didn’t do this?
“When I was younger I wanted to work in PR – either that or be a paramedic.”
What’s the best piece of advice you've received in your career?
“Don’t be afraid to ask questions – it’s good to challenge the norm.”
What advice would you give someone starting out in the sector?
“For me, drive and commitment is really important. People don’t have to be perfect, but they should do the best job they can. So my advice would be to take hold of every opportunity and run with it to the best of your ability.”
What's the best thing about working with Chatter?
“The team are down to earth, approachable and fun, as well as really creative.”
What are you reading, watching and listening to at the moment?
“Lean in by Sheryl Sandberg, Silent Witness… I listen to all sorts of music, but love a bit of Frankie Valli.”
What’s your guilty pleasure?
“Peanut butter or chocolate… it’s hard to choose just one!”
Three words to describe yourself?
“I’d say I’m passionate, driven and loyal.”
What fact would surprise most people about you?
“I’m a qualified scuba diver!”