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How did we help Five Guys reduce its rate of attrition by almost 100% in less than a year?

With ‘The Right Stuff’.


Where we started

Rapidly growing fast food business Five Guys wanted us to help nail its EVP and develop an employer brand to bring the ‘Five Guys way’ to life. Working in the industry can be tough and demands serious stamina - they needed the right people to join the team to make sure they stayed.

What we did

Our EVP research tool HUME confirmed the brilliant career development and rewards Five Guys offers along with some lesser-known insights. From that we developed a creative direction focused on attracting people made of ‘the right stuff’. We rolled this out across a new careers site with a suite of videos including lots of ‘fly-on-the-wall’ Go-Pro style footage to give a feel for being part of the Five Guys’ family.

Hero video reached more than 73,000 users.

10,853 clicks through to the careers site. 

People leaving in their first 3 months down from 53% to 31%

What it delivered

‘The right stuff’ now appears across the company’s careers site, PDPs, internal comms, newsletters and recognition scheme. The hero video alone reached more than 73,000 users and drove 10,853 clicks through to the careers site. The number of people leaving in their first 3 months went from 53% to 31% and Five Guys’ overall attrition reduced heavily too.


Get in touch

We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.

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