Where we started
Arriva’s existing induction process for new graduate recruits consisted of endless presentations and photocopied sheets, which made the disengaging. Our brief was to find ways to shake up the process to make it a more interactive and less passive journey for graduates while making sure all the essential info landed as it should.
18% year-on-year increase in positive post-event scores
Best Digital Solution at Recruitment Business Awards
What we did
Before AR was even really a thing (this was 2012) we created a whole programme built around an interactive, augmented reality treasure hunt. Cryptic clues revealed videos that sent the new recruits to managers they would have to interview, gathering the information they needed.
What we achieved
We smashed our objective with an 18% year-on-year increase in positive post-event scores from the grads. The new starters were excited and inspired and Arriva got a greater insight into the team working abilities and skills of the new recruits. It was a win-win - no wonder it won ‘Best Digital Solution’ at the Recruitment Business Awards.
Get in touch
We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.
Leeds OfficeCastleton Mill, Castleton Close
Leeds, LS12 2DS.
London Office5th Floor, 167-169 Great Portland Street,
London, W1W 5PF.
Chatter Communications Ltd. is a company registered in England and Wales. Registered number: 07550917.