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Want to know how we improved positive feedback on a graduate induction programme by 18%?


Arriva AR


Where we started

Arriva’s existing induction process for new graduate recruits consisted of endless presentations and photocopied sheets. Our brief was to find ways to shake up the process so that it was a less passive and more interactive journey for grads, while making sure all the essential info landed as it should., whilst ensuring all the essential info still got shared.


What we did

Before AR was even really a thing (this was 2012) we created a whole programme built around an interactive, augmented reality treasure hunt. Cryptic clues revealed videos which sent the new recruits to managers they would have to interview, gathering the information they needed.

What we achieved

We smashed the target, with an 18% year-on-year increase in positive post event scores from the grads. The new starters were excited and inspired and Arriva got a greater insight into the team working abilities and skills of the new recruits. It was a win win - no wonder it won ‘Best Digital Solution’ at the Recruitment Business Awards.

Get in touch

We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.

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Leeds Office

Castleton Mill, Castleton Close
Leeds, LS12 2DS.

+44 113 524 0390

London Office

5th Floor, 167-169 Great Portland Street,
London, W1W 5PF.

+44 20 4574 6205

Chatter Communications Ltd. is a company registered in England and Wales. Registered number: 07550917.

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