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ASDA Feed the Nation

How did we help Asda hire 23,000 people in just a few weeks? 


Feed the Nation

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Where we started

Whilst in the midst of researching for Asda’s new EVP and Talent Brand, everything went on hold as we hit the first of many lockdowns and supermarkets were put under huge pressure to recruit in order to cope with the increased demand during the Covid pandemic. 


What we did

Overnight, we switched all active work streams to focus on simple, traffic driving activity across social, in-store, on and offline channels to focus on a new campaign with one single message - “Feed the Nation”. We formed a close working relationship with the Asda TA team with a daily briefing as a way to understand in live time what was happening in terms of application volumes identifying hot spots and challenges to focus on over the following 24 hours.

Developing a suite of simple, predesigned ads to push the campaign and content live as required, we were able to monitor the results in live time and manage the campaign as reactively as possible.

What we achieved

Within the first 2 months of the ‘Feed The Nation’ campaign Asda was able to recruit over 23,000 people in response to the Covid pandemic. Campaign engagement rates rose from 2.9% to 8.7% and clicks went from an average of 2k per month to 17k per month for the last quarter compared with previous years.

Get in touch

We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.

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Leeds Office

Castleton Mill, Castleton Close
Leeds, LS12 2DS.

+44 113 524 0390

London Office

5th Floor, 167-169 Great Portland Street,
London, W1W 5PF.

+44 20 4574 6205

Chatter Communications Ltd. is a company registered in England and Wales. Registered number: 07550917.

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