ITV has a long history as a content producer and broadcaster – their story is synonymous with the history of telly in the UK. And with ambitious plans for growth powered by a new strategy to help them become More than TV, they’re writing its future, too. That means attracting a new generation of diverse talent. They needed to breathe new life into their careers site with accessibility at the forefront.

We created a new site with accessibility in mind, and repositioned ITV from a production company to a tech/media one who specialised in content. ITV offer an almost unbelievable level of support for disabled people so working with Able, we created an innovative user journey encouraging people to talk about their disability. The Shaw Trust audited and reviewed the entire site at multiple stages to ensure it was wholly accessible. Content was improved across the site too - the ITV Studios section which focuses on sharing advice, guidance, and practical third-party information on how to break into the industry now also covers underrepresented or less socially mobile groups.

The site had to be highly engaging and a relevant site for our audience. A feature on the homepage allowed us to personalise content to deliver a unique and relevant experience to users, while the new CMS enabled the resourcing team to intuitively manage huge volumes of content.