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ITV Apprentices

How did we help ITV achieve an increase in BAME apprenticeship applications by a massive 42%?


More than TV.


Where we started

ITV have a unique vision to be ‘More Than TV’. It’s an ambition that’s helping make sure their workforce better reflects the communities they serve. We worked with ITV to craft an Apprenticeship campaign that aligned with their vision, encouraged BAME groups to apply for roles across the board, and drove a more equal gender split across tech and commercial.


What we did

First stop was a social first campaign that used Facebook, Instagram, Spotify and TikTok to target our audiences geographically and demographically. We used census data to identify even more diverse locations to help ramp up ITV’s commitment to social mobility and then reinforced our messages outside of social by partnering with a range of BAME centric organisations.

Using non-traditional job boards helped to expand our reach
further alongside an inclusive application process which included blind CV applications.

What it delivered

This was more than just engagement - it recorded an incredible 1500 applications. Compared to the previous year’s programme this was a:


increase across BAME applications


increase across disability applications


increase in male applications

Get in touch

We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.

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Leeds Office

Castleton Mill, Castleton Close
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+44 113 524 0390

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+44 20 4574 6205

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