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How did we help 1,000 job-hunters create a CV every month at Morrisons?

With the Morribot


Where we started

Morrisons wanted to encourage applications from a more diverse pool of people but recognised that there were some barriers in the application process. For instance, many candidates for roles at the company’s stores, factories and warehouses may not have a CV or English may not be their first language. Morrisons felt it was important that the candidate journey should be seamless and accessible despite these challenges and furthermore, that they wanted to empower and provide candidates with tools to find employment not just in Morrisons but also elsewhere should they need/want to.


What we did

Our idea came from one simple concept – everyone knows how to chat online. From this, we created the Morribot, a CV builder chatbot. Applicants wouldn’t require anything other than a phone to answer a few simple questions, the answer of which then form and create a professional, downloadable and unbranded CV which can be used to apply for any roles outside of Morrisons.

The custom-built Morribot also includes a job match tool so candidates can simply ask it to find suitable roles at Morrisons – making it much simpler to find the jobs they’re best suited to.  

What we achieved

Since launch, 1,000 CVs on average are created every month and 10,000-15,000 job searches completed using the Morribot. Morrisons is proud to know that they are continuing to help more people from diverse backgrounds get the job they want, be that at Morrisons or anywhere else. 

Get in touch

We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.

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Leeds Office

Castleton Mill, Castleton Close
Leeds, LS12 2DS.

+44 113 524 0390

London Office

5th Floor, 167-169 Great Portland Street,
London, W1W 5PF.

+44 20 4574 6205

Chatter Communications Ltd. is a company registered in England and Wales. Registered number: 07550917.

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