When your Senior Operations TA, Vicky, came to us, she had 8 open roles for Line Operators in Halifax, and some challenges to tackle around audiences understanding the role and the engineering background.

She wanted to understand how we could work together to overcome these challenges and target the right people for these roles.

A programmatic approach that could crack the iceberg, and dial up those applications. And a bespoke plan to target across specialist job boards like Foodmanjobs.

Compared to the traditional approach, a programmatic campaign uses AI to match adverts with highly relevant passive candidates. The more they engage, the more they see.

With a unique storytelling approach, improved targeting, and increased performance across multiple channels, it can get beyond active job seekers and in front of those key passive audiences.

By understanding your individual challenges, we could craft a perfectly tailored solution for this case – a programmatic campaign that would get through to active and passive candidates and get those applications coming in. 

Our six-touchpoint campaign was shaped around the audience and their journey at every stage. We tailored our content to engineering job titles, key skills and qualifications, and key selling points for the audience, even location (within a 20 mile radius). 

Crafting multiple touchpoints with a mix of video and static assets meant we could target our audience with content that really speaks to them, engaging with potential candidates across different areas, on different platforms. 

The campaign ran across Facebook, Instagram, LinkedIn, X (Twitter), Google Display, Google Search, and Snapchat. So wherever the audience was, we followed. 

And our approach really delivered...