Sky Betting & Gaming Ask Jeff
How did we make sure Sky Betting & Gaming’s talent brand was a winner?
With...
Ask Jeff
Where we started
When Sky Betting & Gaming (SBG) gained independence from the main Sky brand, they wanted to make their own mark in the recruitment sector with a standalone employer brand. Having jumped 27 places from 2016 in the ‘Sunday Times Top 100 Best Companies’, we spotted an opportunity to position them as an employer of choice to the very best tech talent.
What we did
We realised that their recruitment process would really benefit from an AI chatbot to give candidates instant replies, 24/7 about life at SBG.
We developed an innovative AI chatbot which provided instant responses to candidates on questions about life at SBG - at any time of the day from anywhere in the world and we gave it a personality to help bring to life essential information on just about any recruitment or talent topic in a friendly and assuring way. That personality was Jeff Stelling, the TV celebrity from Sky Sports. It offered interactive, responsive and thoroughly innovative experiences from the moment a chat began, right up until candidates joined the business on their first day at work - thanks to the personality, language, and tone of voice and it was unique to SBG.
What we achieved
The concept was the trailblazer for recruitment Chatbots in the UK and Ask Jeff’s launch recorded great figures in the first few months alone.
300
conversations with people at various stages of the recruitment process
12
conversations a week
Get in touch
We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.
Chatter Communications Ltd. is a company registered in England and Wales. Registered number: 07550917.
