O2 Stores of the Future
How we helped O2 create a dream team of 50 for a brand new concept store...
Stores of the Future
Where we started
O2 asked us to recruit over 50 talented teammates in Manchester and London to help them pioneer a new High Street experience. They wanted to create two cutting edge concept stores where you could pop in, hang out, play with kit and have a chat - and they needed a new breed of candidate to help them bring it to life.
What we did
A key aspect of the brief was to deliver the very best candidate experience, one which would then naturally translate into the best customer experience.
We developed a creative campaign based around a ‘Different Someone’. It included online assessments, video interviews, pop up stores, experience zones and themed gift boxes. The online assessment finished with a fun, engaging and interactive training experience that combined the Apprentice with Dragon’s Den.
What it delivered
O2 were able to build a genuine dream team of ‘different someones’ to help bring the new store concepts to life.
+285%
Accessories Spend
+9%
Customer Value
+12%
Employee Engagement
+10%
Customer Satisfaction
Get in touch
We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.
Chatter Communications Ltd. is a company registered in England and Wales. Registered number: 07550917.
