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How did we help O2 create a dream team of 50 for a brand new concept store?

By delivering the best candidate experience.


Where we started

O2 asked us to recruit over 50 talented teammates in Manchester and London to help them pioneer a new high street experience. They wanted to create two cutting edge concept stores where you could pop in, hang out, play with kit and have a chat - and they needed a new breed of candidate to help them bring it to life.

What we did

We developed a creative campaign based around ‘Different Someone’. It included online assessments, video interviews, pop up stores, experience zones and themed gift boxes. It finished with a fun, engaging and interactive training experience that combined the Apprentice with Dragon’s Den.

What it delivered

We created a genuine dream team of ‘different someones’. A key part of our brief was to deliver the best candidate experience, which would then translate into the best customer experience. The client agreed we more than met that challenge.


Get in touch

We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.

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Castleton Mill, Castleton Close
Leeds, LS12 2DS +44 113 524 0390