Founded in 2006, Tombola operates the world’s largest online bingo website. With a talent offer built organically in the Sunderland area and largely led by their founder and owner, low market awareness and perception challenges as a place to work were creating difficulties in attracting the right talent. A recent acquisition by the much-larger Flutter family had also created a nervousness around change for existing employees. With limited understanding of what Tombola was able to offer as an employer, our aim was to help develop a people proposition and talent brand to help strengthen Tombola’s position in the talent market whilst also re-engage the talent internally. Founded in 2006, Tombola operates the world’s largest online bingo website. With a talent offer built organically in the Sunderland area and largely led by their founder and owner, low market awareness and perception challenges as a place to work were creating difficulties in attracting the right talent. A recent acquisition by the much-larger Flutter family had also created a nervousness around change for existing employees. With limited understanding of what Tombola was able to offer as an employer, our aim was to help develop a people proposition and talent brand to help strengthen Tombola’s position in the talent market whilst also re-engage the talent internally. 

A series of insight with Tombola’s leadership and colleague base helped create an EVP that not only maintained what made it special to be part of Tombola’s team, but also encapsulated the great benefits that come as part of a bigger group such as access to more resources and opportunities, which would benefit their team members and player base. The ‘Find your Bounce’ talent brand created new energy through Tombola’s heritage. It recognised the authentic, North East-style culture current employees were proud of and captured the existing values to help bring together what it means to work at Tombola in order to help attract a new range of talent.