A retail business with an incredibly rich heritage across both the UK and international marketplaces, WHSmith are a household name. From High Streets to hospitals to travel hubs, they’re also home to a network of brands like InMotion and Funky Pigeon, and recruit for partner brands such as Costa Coffee and M&S within their franchise model too. With a huge number of diverse roles, it wasn’t particularly easy to explore the unprecedented range of opportunities on offer or figure out what’s really possible when you begin your career journey with WHSmith.

Given their rapid growth, the current careers site was underperforming in a number of different areas. Based on our findings we had a few objectives; to deliver rich content that reflected the richness and scale of the business we made sure the site could be fully personalised tailoring the vast amount of content and job listings to suit the needs of the visitor. Multiple easy-to-use search features ensured they could quickly find what they were looking for. And a comprehensive approach to the content architecture showcased individual brands within the WHSmith umbrella, communicating the authentic sense of scale while telling the WHSmith’s employer brand story. To bring this to life further, our-in-house digital team built bespoke functionality allowing each job ad to be customised on the site based on brand, role and location, making them a mini employer brand showcase.