Historically, ads (or Google!) took candidates straight to your careers site landing page (such as the homepage), but today candidates are discovering jobs from a variety of places. From social media to job boards like Indeed, even Google now recognises job ads on websites and makes them show up in your search results when you search with keywords, like googling ‘sales assistant jobs in Leeds’.

Looking across a number of our clients, 30-35% of the time, the first page your candidates see on your website is a job description page. That means they’re bypassing that lovely, creative homepage and stunning employer brand content. And often that job description page is the only one they’ll view before leaving again – so it has to do a lot of work, very quickly.

For lots of our clients, that job description page is on their Applicant Tracking System (ATS) website. When it comes to ATS websites, there’s a limited relationship between them and your main careers website, where all the really good stuff is. So it doesn’t work as hard to sell what makes you a great employer. They often look a bit more basic and text-heavy, with limited branding and visual ‘wow’ to make your page catch the eye.

We think we can do better.

There’s so much more companies can do to sell themselves to potential candidates, and really engage job seekers so they’ll actively come back to your careers site in the future.

Because they want to work for you specifically.

Which is why we’ve been putting a lot of effort into technologies to really ‘enrich’ your average job description, and job searching experience as a whole. And it’ll potentially reduce advertising and talent acquisition costs, too. 

All our job-related functionality is ATS-agnostic. We can easily swap out which ATS is being used to provide us with the job feed, without having to redevelop the website functionality. Companies’ needs change sometimes, and with us, you can rest assured that changing your ATS won’t leave with lots of redevelopment costs on our side.

We’re also able to cope with more than one ATS at once. A couple of our clients have a number of different ATSs, for example for different countries/regional-arms within their group. We can pull in job descriptions from multiple ATSs and still provide the same consistent job search functionality.

There’s no one-size-fits-all. Our job search and job description pages are all template-based - we can fully customise them to match the look and feel of the website. And we can run custom logic when processing a job feed from your ATS, so we can categorise things differently if needed.

For example, when we worked with https://southwestpc.nhs.uk on their website, we took job feeds from 7 different NHS/private health providers in the south west (each with different ATSs) and performed logic to analyse all those jobs to only extract the ones that are mental health related, and also categorised those jobs into lifestyle of coastal/rural/city-life based on the locations. Providing a completely tailored service fitted to their needs.