Historically, ads (or Google!) took candidates straight to your careers site landing page (such as the homepage), but today candidates are discovering jobs from a variety of places. From social media to job boards like Indeed, even Google now recognises job ads on websites and makes them show up in your search results when you search with keywords, like googling ‘sales assistant jobs in Leeds’.
Looking across a number of our clients, 30-35% of the time, the first page your candidates see on your website is a job description page. That means they’re bypassing that lovely, creative homepage and stunning employer brand content. And often that job description page is the only one they’ll view before leaving again – so it has to do a lot of work, very quickly.
For lots of our clients, that job description page is on their Applicant Tracking System (ATS) website. When it comes to ATS websites, there’s a limited relationship between them and your main careers website, where all the really good stuff is. So it doesn’t work as hard to sell what makes you a great employer. They often look a bit more basic and text-heavy, with limited branding and visual ‘wow’ to make your page catch the eye.
We think we can do better.
There’s so much more companies can do to sell themselves to potential candidates, and really engage job seekers so they’ll actively come back to your careers site in the future.
Because they want to work for you specifically.
Which is why we’ve been putting a lot of effort into technologies to really ‘enrich’ your average job description, and job searching experience as a whole. And it’ll potentially reduce advertising and talent acquisition costs, too.