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Enriched - Header Image..jpg

Job Descriptions that sell

The way candidates access your careers website and experience your employer brand is changing.

Historically, ads (or Google!) took candidates straight to your careers site landing page (such as the homepage), but today candidates are discovering jobs from a variety of places. From social media to job boards like Indeed, even Google now recognises job ads on websites and makes them show up in your search results when you search with keywords, like googling ‘sales assistant jobs in Leeds’.

Looking across a number of our clients, 30-35% of the time, the first page your candidates see on your website is a job description page. That means they’re bypassing that lovely, creative homepage and stunning employer brand content. And often that job description page is the only one they’ll view before leaving again – so it has to do a lot of work, very quickly.

For lots of our clients, that job description page is on their Applicant Tracking System (ATS) website. When it comes to ATS websites, there’s a limited relationship between them and your main careers website, where all the really good stuff is. So it doesn’t work as hard to sell what makes you a great employer. They often look a bit more basic and text-heavy, with limited branding and visual ‘wow’ to make your page catch the eye.

We think we can do better.

There’s so much more companies can do to sell themselves to potential candidates, and really engage job seekers so they’ll actively come back to your careers site in the future.

Because they want to work for you specifically.

Which is why we’ve been putting a lot of effort into technologies to really ‘enrich’ your average job description, and job searching experience as a whole. And it’ll potentially reduce advertising and talent acquisition costs, too. 

Job Descriptions that sell.

We’ve built a technical solution that’ll take your raw job description text and meta-data (e.g. department, location) from your Applicant Tracking System, and allow us to display that job description text on your own careers website. And, at the same time, also enrich it. Making it much more attractive, engaging and informative – turning each job description into its own little employer-brand microsite.

The content you can show against a job is completely configurable and content manageable, but the things we would recommend are:

  • If your business manages a number of ‘brands’, theming the page/imagery around that specific brand.
  • Highlighting what the key benefits/compensation are (which can be customised based on the role - eg, show a different set for head office vs retail roles, or roles in a given country/location).
  • Overviews on culture and what makes you a great company to work for (with buttons/links to the more detailed pages across the careers website).
  • Extra content (with links to more detailed pages on the website) around the department/team and/or location the role is based on. For example, if you manage a lot of retail stores we could include photos/videos of the actual store, a welcoming message from the manager there, etc.
  • Including pull-quotes or people story videos of people working in the same role title (or same department/business area). Including a Google map of the location, and the ability to map your potential commute.
  • Providing a “You may also like:” list of job links (contextually, based on job title, department, location compared to the currently viewed role).

In theory any CMS content you want to show against a job can be displayed if we can work out a logic-rule based on the job title/department/location (or even the existence of certain keywords in a job description). We’ll also give the job description an SEO-friendly web address that you can link to directly in social posts, and displaying the job description on the careers website means there’s full control over the look and feel of the web pages. When the applicant clicks apply, we’ll hand them over to the ATS to complete the application step. And we’ll automatically include the invisible “JobPosting” meta-data for automatic inclusion of jobs into job-related Google searches.

Tailoring content for returning visitors, and identifying interests.

  • Display a welcome back message if they’ve visited previously, and, for example, direct them to the last job description they looked at (maybe they’re ready to apply)
  • Show links to key relevant pages based on the kinds of pages they’ve already viewed (if someone is looking at tech roles, it’ll direct them to look at the tech team page on your website).
  • Change the default imagery/people stories across the website based on the areas of the business we think they’ve shown an interest in.

Blended search

This is an auto-complete search field that shows matching jobs and careers website pages as-you-type. It’s great to include on your homepage (and/or a quick search field in your main site navigation), so that people who know what they want can find it at their fingertips.

See a live example

Product Screenshot - Blended Search results

Advanced search

For people who want greater control over job searching (or where they don’t quite know the job title/department they should be looking for), we can also provide an “advanced search” page, with filtering options based on department, location, etc.

We can customise the filters based on your requirements, and apply custom logic to the job data we receive from your ATS. For example, changing the name of certain business areas (some companies have department names in their ATS that make more sense internally than to external candidates), or create whole new filters based on extra logic applied to information in the job feed.

It’s also possible to link directly to job searches on the advanced job search page, so if you wanted to run an advert for Tech jobs in Cardiff, you can easily create a URL to share in adverts and social posts that will display that search result.

See a live example

Product screenshot - advanced search

Job maps

For companies with a lot of locations, we can display jobs on a Google map to better show a candidate the locations of the jobs (and we’ll ask permission to see the visitors location, so we can centre the map on them). It’s a great way to see the jobs nearest to you.

See a live example

Product screenshot - UK map with job locations

Filtered latest vacancies

You can show a list of the latest vacancies on pages across the careers website. Within the CMS administration system you can filter the roles displayed to be more relevant to the candidate in the context of the page. For example, a page about a specific team/department can show the latest vacancies relevant to that team, or show roles at a specific location on a page about one of your offices. 

See a live example

Product Screenshot - latest vacancies

A couple of interesting things to note about our solutions

All our job-related functionality is ATS-agnostic. We can easily swap out which ATS is being used to provide us with the job feed, without having to redevelop the website functionality. Companies’ needs change sometimes, and with us, you can rest assured that changing your ATS won’t leave with lots of redevelopment costs on our side.

We’re also able to cope with more than one ATS at once. A couple of our clients have a number of different ATSs, for example for different countries/regional-arms within their group. We can pull in job descriptions from multiple ATSs and still provide the same consistent job search functionality.

There’s no one-size-fits-all. Our job search and job description pages are all template-based - we can fully customise them to match the look and feel of the website. And we can run custom logic when processing a job feed from your ATS, so we can categorise things differently if needed.

For example, when we worked with on their website, we took job feeds from 7 different NHS/private health providers in the south west (each with different ATSs) and performed logic to analyse all those jobs to only extract the ones that are mental health related, and also categorised those jobs into lifestyle of coastal/rural/city-life based on the locations. Providing a completely tailored service fitted to their needs.

Get in touch

We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.

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Leeds Office

Castleton Mill, Castleton Close
Leeds, LS12 2DS.

+44 113 524 0390

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London, W1W 5PF.

+44 20 4574 6205

Chatter Communications Ltd. is a company registered in England and Wales. Registered number: 07550917.

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