Spending all that money on one of our award-winning employer brands only for watered-down versions to appear once it’s out of your hands and in use by your wider business colleagues?

We see it all the time. 

Things like:

• Off-brand job vacancy posters knocked up in Microsoft Word popping up in retail stores.

• Distorted or off-brand photos making an appearance.

• Spelling mistakes and incorrect typefaces. 

• Messaging that’s off-brand and/or unengaging.

• Even using the wrong logo!

As creatives and employer brand experts, it breaks our hearts.

When it comes to comms and recruitment messaging, no-one wants to do a bad job – it’s just scattered teams across your business who need custom content quickly, and often don’t have the right tools or skills to knock it out of the park.

And since they usually can’t justify the cost of a creative to work up a professionally designed poster (and rolling out quality image editing software to all your colleagues across your business can be expensive, not to mention a pain for your IT teams), they instead try their best with the resources, time, and knowledge they have available (such as the aforementioned Microsoft Word). And often produce sub-par results.

But now, they don’t have to. 

Because we created a tool that’ll whip up stunning, professional looking posters (and images for social sharing) that stick tightly to your employer brand creative designs and messaging. And better yet, anyone in your business (that you wish) can use it!

• There’s no software to install – it all runs in your web browser. 

• It’s super simple to use – no need to organise training, it’s very intuitive and comes with a quick video tutorial. 

• It’s not priced per user – so anyone within your business can use it. For example, retail chains could let each store create their own on-brand recruitment posters at no additional cost.

How does it go to print?

Print-ready output can be with and without crop-marks, depending on whether someone is printing it themselves on an office printer or sending it to your preferred professional print house.

If you have an in-house reprographics department or preferred print-house, we can display guidelines when a user downloads the artwork that’ll tell them how to get the item printed. Alternatively, we may be able to automatically send work to the print house directly (at additional development cost).
 

What’s editable?

We’ll use your brand guidelines to create stylish design templates, using corporate typefaces, logos and imagery. To make sure design and brand are consistent, we can be quite rigid about how the content is laid out in the design (so it always meets your brand guidelines) and which parts are editable. But ultimately we can make anything in the design editable or not based on your requirements, and also define to what extent they’re editable (e.g. free text input vs picking on-brand pre-written copy lines from a list).

Here’s some examples of the things you might want to make editable in a poster/design:

• The address of an office/retail store
• The name of the hiring manager
• Name of job titles you’re hiring
• Add a description of a job/location/business area (either typed in from the user or pre-written copy selectable from a list).
• The web address to find more information (we can also generate a QR code for web addresses automatically).
• Change the photos used (either from a pre-approved list, or if you’re very trusting allow them to upload their own).
• And much more!
   

What kind of things can I create?

We’ll need to create ‘templates’ for each use-case and design, but ultimately we can create things for anything you might want to print (or save as a customised image), including:

• Posters and signs (of any size)
• Pamphlets (including foldable ones, double-sided, and more)
• Pull-up displays
• Business cards
• Designs for merchandise – t-shirts, mugs, bottles, pens.
• Images for sharing on social media or using as an email signature
• You name it, we can probably organise it

Can I give different colleagues access to different templates?

Yes, you can! We can provide different logins for people in different areas of the business, so they just have the templates they’re likely to need to hand to avoid confusion.

If it’s helpful, we may also be able to integrate with your organisations’ single-sign-on portal to save users having to remember different login details (additional cost may be required for this).

I need to be able to do things a little differently...

This is a bespoke application we’ve created. If it doesn’t do something that you’d like – let’s have a chat! In theory, we can customise it to do what you need (though there may be development costs, obviously).

Can I tell if it's being used?

We can provide reports on usage, and we’ll happily include a feedback form in the app so your users can provide feedback to help drive the development of other useful templates.

Not just for recruitment campaigns

The print/digital artwork that Forge can create isn’t just limited to HR purposes – it can be used for anything that needs on-brand print/digital images!