Attract

Attract image

Research and Market Insight

Defining the brief and determining the objectives for any piece of work is one of the most important parts of the process. At the heart of this is research, understanding audiences, understanding the competition and what makes you different.

We work with our clients on qualitative and quantitative research in whatever form that takes. Desk based; telephone interviews; market mapping; competitor insight and focus groups.

Social media strategy

Social recruiting has been a buzzword for the past couple of years, but we’re increasingly seeing it move from an interesting aside, to a key part of your attraction plan.

We can help you get the best out of these social channels, whether it using Paid media (such as Facebook or Google pay per click advertising), Owned media (creating your own branded material on Facebook or Twitter) or increasingly helping you carve out a presence and a reputation in Earned media, by adding value to the candidate experience.

Campaign planning

A well thought through attraction strategy starts with effective planning. Determining the key audiences; the key channels and the relevant call to action. What you want your audience to see and how you want them to react. We’ll work with internal teams; ad agencies and media buying teams to ensure that the attraction strategy marries with the brief and clearly meets your objectives.

Employer branding

A strong, credible and appealing reputation as an employer has never been so critical. We’ll work with you to help define your Employer Value Proposition (EVP), develop a creative look and feel to bring it to life, produce guidelines to help you maintain it and support you as you monitor its effectiveness.

Reputation monitoring

As online conversation and opinion become more important in the job hunting process, being aware of what your candidates are saying about you is the first step to joining the conversation yourself. Using a range of tools, we can monitor the online chatter and help you spot opportunities and deal with reputation issues before they become problems.

Direct sourcing

With social and professional networks rapidly expanding day by day, the business case to run a direct recruitment strategy has never been stronger. We’ll help you set up the strategy, understand the resource implication and provide training to get you up and running.

Advertising

Whether your focus is on traditional advertising needs; National, Regional, Local, Trade press, radio, TV and outdoor. Or non traditional digital methods such job boards, blind networks, mobile advertising, social media, search marketing and video advertising, we can help you.

Through our flock we can plan and buy space across multiple channels in UK, we can also support with links into organisations who know their advertising markets across EMEA, APAC and US.

Digital design and development

Almost every project we work on includes some kind of digital element, whether it’s a careers website, mobile app, interactive tools or portals for both internal and external use. But what we won’t do is blind you with science, or push the latest gimmick. Everything we produce online needs to add real value to the candidate experience and help you meet your objectives.

We’ve got experience in design, delivery and strategy for corporate and careers websites and microsites, onboarding sites, alumni sites, employee portals, content management systems, search engine optimisation, social media, HTML email, tracking, analysis, accessibility and usability consultancy, eyetracking, ATS consultancy and more.

Print and Communications

Print still has its place, and we still love to produce interesting and tactile literature for our clients. Whether we’re supporting their candidate onboarding projects with induction packs and welcome events, or internal engagement projects around benefits, rewards, performance management, Employee Referral Programmes (ERP) and so on.

Within the flock we have some highly experienced print specialists who have worked on some of the largest consumer brands in the UK. We don’t compromise creativity or quality, but we do ensure that we focus on the best solution for the client, and that invariably means building relationships, understanding new and innovative printing techniques and buying effectively.

Exhibition collateral

Developing a bespoke exhibition scheme from concept to build, or supporting on smaller exhibitions and presentations with stands, literature and gievaways, our creative thinking and project management skills can help you get the best out of your budget.

Public Relations

With a balance to strike between an effective direct sourcing strategy and strong employer reputation, HR PR will ensure that even when there’s no visible recruitment advertising activity, your profile remains high.

Video Production

We work with a couple of specialist video production houses to provide a service which covers creative concepting, initial storyboarding, model sourcing, music score, 3D animation, stills, post production and editing.

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