What brought you to employer branding?
I'm big on engagement. There's always a place for advertising, but engagement, content and long tail approaches are my favourite. Helping to bring employer brands and what organisations have to offer through storytelling, with a foundation of insight is where I get my buzz.
Tell us about a project that you feel proud of.
I've worked with Asda for around a year - it's been tough going through the pandemic, but it's right up my street. It's always on, with a great mix of reactive and proactive campaigns right across the business. Something I've really been able to get my teeth into.
If you had to sum Chatter up in three words what would they be?
Fast. Intense. Fun.
When you’re not working, what gets you out of bed on a weekend?
I love the gym and I'm currently focused on getting 'fit' for the new basketball season - it's been 15 years since I dunked, but I want to do it again. Unfortunately, my other love is food, so the two don't always go hand in hand. And in a normal world, I'm known for always needing to have a holiday booked. Whether it's a city break, a week by the pool or an adventure somewhere a long way away, I just hate the thought of leaving places unseen.
More from Alex…
Alex shares some of their thoughts…
The other day I was joking with another friend who works in marketing about some of the phrases we all use, and sometimes hate ourselves for using. But we still do use them because we know it sounds good, and sometimes is actually the best way to describe something.Continue reading
More from the team
I’m a Front End Web Developer who started out freelancing working on various types of projects, ranging from e-commerce to single page apps.
I'm one of the newest of the Chatterinos but I've been working in the industry for over 19 years and bring with me a wealth of media experience.
Get in touch
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