I'm big on engagement. There's always a place for advertising, but engagement, content and long tail approaches are my favourite. Helping to bring employer brands and what organisations have to offer through storytelling, with a foundation of insight is where I get my buzz.

I've worked with Asda for around a year - it's been tough going through the pandemic, but it's right up my street. It's always on, with a great mix of reactive and proactive campaigns right across the business. Something I've really been able to get my teeth into.

Fast. Intense. Fun.

I love the gym and I'm currently focused on getting 'fit' for the new basketball season - it's been 15 years since I dunked, but I want to do it again. Unfortunately, my other love is food, so the two don't always go hand in hand. And in a normal world, I'm known for always needing to have a holiday booked. Whether it's a city break, a week by the pool or an adventure somewhere a long way away, I just hate the thought of leaving places unseen.