Case studies
How we helped Asda reveal their "hidden early careers" and boost website traffic by over 187%.
For most university graduates, the word "retail" only conjures up images of working on the shop floor. They completely miss the massive world of "hidden careers" behind the scenes, from technology and finance to logistics and marketing. Because of this misconception, supermarket giant Asda was receiving thousands of applications from students who had no idea what roles they were actually applying for.
Asda needed to shift retail's reputation from a temporary stepping stone to a highly desirable, long-term career path. To do this, they wanted to educate Gen-Z jobseekers on their diverse opportunities, help them self-select the right departments, and make their Early Careers entry routes more inclusive than ever.
- Copywriting
- Design
- Video and animation
- Web design & build
- Creative
- Digital
- Early careers
- Talent attraction
The solution
Building from the "We’ve Got the Receipts" concept, we built out a campaign that used retail’s most basic symbol to prove real career opportunities.
- Interactive, Accessible Quiz: We built a drag-and-drop digital matching quiz designed to show candidates different routes, all while ensuring assistive technology and screen-reader compatibility for seamless Diversity and Inclusion.
- Innovative Early Careers Film: The film follows product journeys in reverse, starting from the moment the customer gets their receipt at checkout, moving back through all the departments
- Bold Campus Activation: The Asda team then swapped traditional banners for giant receipt-shaped stands, taking the experience directly to students at university fairs, school events, and SEND learner sessions.
The results
The campaign proved that accessible, honest design is simply good design, delivering unmatched Employee Engagement and attracting top-tier talent.
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+187.11%
Smashed digital engagement metrics with an 187.11% year-on-year increase in website visits and a 56.5% jump in active users.
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3,035
Captured student attention with 3,035 digital quizzes completed and an average on-campus dwell time of nearly two minutes.
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1,500
Delivered a massive physical footprint, visiting 19 campuses, 136 university fairs, and 11 school events to engage over 1,500 pupils.
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How we helped Yorkshire Building Society tackle the 'adjustment tax' as part of their focus on diversity and inclusion.
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Get in touch
We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.
Chatter Communications Ltd. is a company registered in England and Wales. Registered number: 07550917.
