Case studies
How we rebuilt KFC’s careers platform to boost candidate applications by 50% and triple peak recruitment traffic.
With over 500,000 applications received annually, high volume was never the problem for fast-food giant KFC UK&I. However, their existing digital presence was restricted to a basic, single-page site that offered zero brand immersion and directed jobseekers straight into a transactional Applicant Tracking System (ATS).
A staggering 38% of visitors landed directly on job descriptions, missing out on the brand’s culture and core values entirely. With a fresh employer brand launching, KFC needed a modern, inclusive, and highly optimised digital shop window that could capture candidate attention, and shift perceptions from "just a job" to a long-term career path.
- Careers websites
- Copywriting
- Design
- Video and animation
- Web design & build
- Digital
- Employee experience
- Employer brand
- Talent attraction
- Video & photography
The solution
We deployed our proprietary platform, Enriched, to transform the basic application process into a personalised, high-performing user experience.
- Device Optimisation: With 83% of candidates visiting via mobile, we updated the site with bold photography and dynamically optimised dual-aspect (portrait and landscape) video content.
- Enhanced User Experience (UX): Overhauled and simplified complex internal ATS acronyms into standard, transparent job categories that external jobseekers can easily understand.
- Personalisation at Scale: Introduced a culturally relevant "Your Role Wrapped" feature where entering a name and shift preference generates a personalised digital wrap with tailored career development content.
- Advanced Accessibility Features: Built an exceptionally accessible site utilising skip-to-main keyboard navigation, precise heading structures, and Text-to-Speech compatibility for assistive screen readers.
- Blended Search Capabilities: Integrated an advanced filtering system allowing users to search simultaneously for open roles and cultural initiatives like corporate social responsibility (CSR).
The results
The new careers site transformed KFC's talent acquisition strategy into a highly interactive, accessible candidate journey.
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750,000 apps
Smashed application records by attracting over 750,000 applications since launch—a massive 50% increase.
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123.6k applications
Nearly tripled peak monthly recruitment volume, cooking up 123.6k applications in November 2025 compared to 46.7k in November 2024.
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47%
Drove exceptional talent attraction metrics, raising the new visitor click-to-apply conversion rate from 39% to 47%.
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3.07m
Skyrocketed employee experience engagement, driving average session durations to 3 minutes and 7 seconds (compared to a non-Enriched industry average of just 52 seconds).
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19,300+
Delivered 19,300+ personalised name searches and saw nearly 10% of users interact directly with the blended search functionality.
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Get in touch
We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.
Chatter Communications Ltd. is a company registered in England and Wales. Registered number: 07550917.
