Case studies
How we transformed Morrisons’ careers site to boost organic reach by 69% and drive candidate engagement.
With 118,000 colleagues and 9 million weekly customers, retail giant Morrisons needed a digital front door that matched its retail reputation. Instead, their 130-page careers website had become an inconsistent maze of outdated content, causing most pages to receive zero candidate engagement.
Job aggregators meant candidates bypassed the main site entirely, missing Morrisons' unique "farm-to-fork" story and authentic culture. High recruitment fees and a need to improve diversity - specifically attracting more female applicants - meant the candidate journey needed a total refresh.
- Careers websites
- Copywriting
- Web design & build
- DE&I
- Digital
- Talent attraction
The solution
We streamlined their entire web presence around a clear, flexible Employer Brand proposition: "More to love".
- Enriched role-specific pages: Created dynamic job description pages that pull culture, ED&I, and video content directly into job postings, boosting on-page SEO scores and on-site talent attraction.
- Intelligent personalisation: Introduced an interactive digital version of Morrisons' iconic heart-shaped name badge, allowing candidates to personalise their site experience before applying.
- Tailored location searching: Built a user-friendly job search map and custom filters based on candidate location.
- Targeted recruitment marketing components: Designed bespoke interactive sliders and video blocks to highlight everything from early careers opportunities to specific business pathways.
The results
Within just two months of launch, Morrisons radically scaled its recruitment marketing performance and direct candidate conversion:
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69%
Achieved a 69% increase in organic search visits, driving over 2.1 million page views and a 117% jump in overall site sessions.
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240%
Delivered a 240% increase in page views, a 66% lift in homepage dwell time, and a 22% boost in job page engagement.
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10,000
Drove an increase of over 10,000 female job applications, directly hitting core diversity goals.
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11,000
Recorded 11,000 name personalisations and 17,600 business area personalisations via the new digital badge feature.
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Get in touch
We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.
Chatter Communications Ltd. is a company registered in England and Wales. Registered number: 07550917.
