Case studies
How We Helped Sodexo Protect Their Employer Brand and Scale Recruitment Marketing with 'Forge'.
Maintaining a consistent Employer Brand across a global workforce of over 500,000 employees in 55 countries is no small feat. Without strict creative governance, local artwork quickly devolves into a wild west of rogue designs and off-brand flyers created in Microsoft Word.
Agency artworking fees escalate rapidly when design teams must tweak every local poster, while per-seat design tools prove far too costly for enterprise-wide rollouts. This fragmented approach dilutes brand identity, risking candidate trust and diminishing the overall brand.
- Copywriting
- Design
- Web design & build
- Digital
- Employer brand
- Social
- Talent attraction
The solution
We partnered with Sodexo to build Forge—a bespoke, cloud-based visual editing tool that empowers local teams to create on-brand assets effortlessly.
- Automated brand governance: Smart templates automatically lock in correct brand colours, logos, and layouts based on the selected business segment.
- Intuitive content creation: Colleagues choose from curated photography and approved copylines, eliminating design headaches with zero software installation or training needed.
- Cost-effective global scaling: Removes per-seat licensing fees, allowing teams across multiple locations to generate localised high-resolution print and digital assets securely.
- Targeted recruitment marketing: Enables site managers to tailor copy for local roles while staying firmly within core Talent Attraction guidelines.
The results
Forge instantly transformed how Sodexo manages its local Recruitment Marketing and Internal Communications collateral. We established a secure, repeatable platform designed to drive Employee Engagement and simplify localised hiring.
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2,188
Over 2,188 custom posters created within the first 9 months of launching.
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100%
brand consistency - completely eliminated off-brand flyers and low-quality artwork across global sites.
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55
Delivered unlimited user access across 55 countries without recurring software subscription costs.
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Get in touch
We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.
Chatter Communications Ltd. is a company registered in England and Wales. Registered number: 07550917.
