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How we helped Booksy turn their logo into a verb and design a surreal, global employer brand.

Booksy, a global tech innovator in the beauty and wellness booking space, had reached a major inflection point. They were experiencing substantial growth and high colleague turnover, yet possessed little to no formal Employee Value Proposition (EVP) or employer brand strategy.

While their consumer-facing identity was built on "being brave," bravery without context quickly translates to bravado. Because they operate as a remote-first business, they lacked a shared physical environment to showcase to candidates. They needed an ownable, highly authentic visual strategy for talent attraction that would connect with the right people globally without relying on generic, stock-heavy clichés.

  • Conceptual creative
  • Copywriting
  • Design
  • Creative
  • Employer brand
  • Events
  • EVP
  • Research & insight
  • Talent attraction

The solution

We bypassed boring tech benefits to ask a different question: what does it actually mean to be Booksy? The resulting creative direction transformed their brand assets into a living, breathing talent narrative.

  • Logo to Verb Concept: We put Booksy’s stylised "b" logomark to work, transforming it into a verb - like bold - to create an infinitely scalable, ownable copywriting system.
  • Surreal World Building: We built highly distinctive, collage-style environments using forced perspective, extreme camera angles, and curated stickers to represent their unique blend of beauty and tech.
  • Authentic Global Shoots: Rather than resorting to AI-generated images, Booksy conducted custom photo shoots with real employees in Miami, Madrid, and Warsaw to maintain total authenticity.
  • Three-Tier Design System: Created a flexible visual framework that easily scales down from immersive hero imagery to functional templates for internal communications, LinkedIn, and paid social ads.

The results

Our distinctive approach turned head office heads and delivered a global visual footprint that is built to last.

  • Adopted without revision by Booksy leadership directly from our first creative presentation.

  • Successfully scaled across four major global markets: the UK, Poland, the USA, and Spain.

  • Rated by client stakeholders as a stronger and more distinctive visual identity than their updated corporate brand materials.

  • Solved the remote-first photography issue by anchoring every "world" in a real employee, real role, and real location.

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Leeds, LS12 2DS.

+44 113 524 0390

Chatter Communications Ltd. is a company registered in England and Wales. Registered number: 07550917.

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