Case studies
How we helped KFC UK&I supercharge Q4 recruitment marketing to drive 3.3M impressions and hundreds applications for the busiest time of their year
Heading into Q4 - their busiest peak trading period - KFC UK&I needed to drive high-quality candidates to live restaurant roles across the UK. With tight turnaround times and high talent demand, filling entry level, part-time, and management positions required a sharp, targeted recruitment marketing campaign.
The challenge was reaching distinct demographic groups simultaneously without blowing the budget. What mattered the most was finding people with real ones - the right attitude, regardless of age or background. So KFC needed an agile, highly cost-effective strategy to engaging everyone from Gen Z to older, experienced job seekers on channels that best fit their browsing habits.
- Video and animation
- Campaigns
- Media
- Creative
- Employer brand
- Media
- Social
- Talent attraction
- Video & photography
The solution
We delivered a targeted, multi-channel media strategy grounded in KFC's authentic employer brand message and style.
- Data-driven media buying: Executed a targeted campaign across Snapchat, TikTok, Facebook, and Instagram, matching platforms to precise age demographics.
- High-impact visual assets: Created bold, relatable creative focused on authentic career progression and team culture, using punchy messaging like "Authenticity beats experience" and "Find your people, feed your potential".
- Continuous optimisation across three campaign phases: Monitored real-time performance analytics and geographic targeting to maximise budget efficiency and ad delivery throughout the campaign.
The results
-
3.31
million impressions and over 68,000 total engagements across social channels, building widespread brand awareness.
-
39,000
clicks with a strong 1.95% average CTR, peaking at 6.35% on TikTok and 4.66% on Facebook.
-
556
direct trackable job applications at a cost of £23 per application, delivered to support restaurants during their peak Q4 period.
-
27%
reduction in CPM (lowered from £5.41 to £3.92) while finishing £2,000 under budget compared to the previous year’s campaign.
View related case studies
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How we helped KFC UK&I launch a cluckin’ great employee advocacy programme and cook up 370,000 organic impressions
We built an employee advocacy programme called "The R1s" that perfectly balanced real-world authenticity with bulletproof compliance.
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How we transformed Morrisons’ careers site to boost organic reach by 69% and drive candidate engagement.
We streamlined their entire web presence around a clear, flexible Employer Brand proposition: "More to love".
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How we developed the 'Medik8 Made' EVP and Employer Brand, saving £230k in recruitment agency fees.
Built on core values of community, integrity, innovation, and expertise, we created 'Medik8 Made' - a comprehensive EVP and employer brand platform designed to showcase the business's raw ambition.
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How we helped Asda reveal their "hidden early careers" and boost website traffic by over 187%.
We connected with Gen-Z candidates by showing tangible career proof points to showcase real professional opportunities, from accessible digital experiences and creative video all the way through to campus activations.
Get in touch
We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.
Chatter Communications Ltd. is a company registered in England and Wales. Registered number: 07550917.
