Case studies
How we developed the 'Medik8 Made' EVP and Employer Brand, saving £230k in recruitment agency fees.
Medik8 is a high-growth skincare pioneer, but their rapid expansion had left them struggling to recruit the right talent efficiently. High-volume operative hiring in their warehouses was moving at a painful pace, while a lack of a clear talent identity meant recruitment costs were spiralling.
They needed a cohesive, authentic employer brand that would humanise their workplace, showcase their lived employee experience, and raise local awareness of their manufacturing and operations hubs.
- Conceptual creative
- Copywriting
- Design
- Creative
- Employer brand
- EVP
- Research & insight
- Talent attraction
The solution
We developed a comprehensive EVP and employer brand called 'Medik8 Made' to showcase the business' raw ambition and authentic community.
- EVP Foundations: We established robust Employee Value Proposition (EVP) foundations built directly on the business's core values of community, integrity, innovation, and expertise.
- Integrated Recruitment Marketing: Designed high-impact careers pages, social media templates, and realistic job preview materials to capture the attention of high-calibre candidates.
- Inclusive Launch Campaigns: Medik8 introduced the new identity internally through major, interactive launch events designed to foster Employee Engagement and turn current staff into brand advocates.
- Hiring Manager Alignment: They also created practical hiring toolkits to help managers seamlessly integrate the brand, improving selection speed and candidate experience.
The results
The launch of the new employer brand delivered immediate, measurable success and massive commercial value.
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£230,000
Saved £230,000 in recruitment agency fees by shifting to a highly effective direct-hiring model.
-
8.8
Slashed warehouse operative time-to-hire by nearly half, dropping from 16.3 days to just 8.8 days.
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45.4%
Nearly doubled the interview success rate, which jumped from 26.8% to 45.4%.
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280
Re-energised internal culture, with 280 colleagues (representing 85% of the total workforce) attending the brand launch events.
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Get in touch
We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.
Chatter Communications Ltd. is a company registered in England and Wales. Registered number: 07550917.
