Case studies
How we helped Yorkshire Building Society tackle the 'adjustment tax' as part of their focus on diversity and inclusion.
Disabled people in the UK face a continuous "adjustment tax" - the exhausting process of repeatedly disclosing their needs in the workplace. Research shows that 78% of disabled employees have to initiate the adjustment process themselves, and only 18% feel those adjustments have removed all workplace barriers.
At Yorkshire Building Society (YBS), with over 3,000 colleagues across offices and branches, a complex internal challenge emerged. When colleagues changed managers or moved departments, they faced a sense of re-proving their accessibility needs, creating a culture of anxiety and serving as a major friction point for internal mobility. YBS wanted to transform their employee experience and build a workplace where everyone felt truly supported.
- Design
- DE&I
- Employee experience
The solution
Rather than opting for an off-the-shelf solution, we worked together to pioneer an authentic, colleague-owned, and highly portable source of truth.
- The Accessibility Passport: We developed a living, dynamic document that captures how a colleague prefers to work, their specific required adjustments (e.g., technology, physical environment, or working hours), and how their team can support them.
- Conversation-Led Strategy: We shifted the focus away from clinical disclosure towards positive, productive dialogue, providing managers with clear guidance to lead supportive accessibility discussions.
- Radical Transparency: Believing that accessibility shouldn't be a competitive advantage, we made the white-labelled Accessibility Passport template and guidance materials free for any organisation to download and use.
The results
The strategy has completely redefined employee engagement and established YBS as an innovator in corporate accessibility.
The project also achieved Silver accreditation from Inclusive Employers at the very first attempt.
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8.7
Secured a 70% completion rate on the annual DE&I survey, with an outstanding engagement score of 8.7 out of 10 - placing YBS in the top 25% of the financial services sector.
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8
Delivered upper-quartile industry scores for 8 out of 10 diversity and inclusion survey questions.
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3,000
Scaled impact far beyond their own 3,000 colleagues to potentially hundreds of thousands of workers across the UK by sharing the tool for free.
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How we helped Royal London bring their hidden culture to light and rank as a UK 'Best Place to Work'.
We partnered with Royal London to craft a sustainable, portable Employer Brand designed to turn their hidden culture into their biggest hiring asset.
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How we transformed Morrisons’ careers site to boost organic reach by 69% and drive candidate engagement.
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How we developed the 'Medik8 Made' EVP and Employer Brand, saving £230k in recruitment agency fees.
Built on core values of community, integrity, innovation, and expertise, we created 'Medik8 Made' - a comprehensive EVP and employer brand platform designed to showcase the business's raw ambition.
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How we helped Asda reveal their "hidden early careers" and boost website traffic by over 187%.
We connected with Gen-Z candidates by showing tangible career proof points to showcase real professional opportunities, from accessible digital experiences and creative video all the way through to campus activations.
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How We Helped Sodexo Protect Their Employer Brand and Scale Recruitment Marketing with 'Forge'.
We partnered with Sodexo to build Forge—a bespoke, cloud-based visual editing tool that empowers local teams to create on-brand assets effortlessly.
Get in touch
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Chatter Communications Ltd. is a company registered in England and Wales. Registered number: 07550917.
