Over the past few weeks, we’ve all realised what real challenge, (the “there isn’t a playbook” type), really looks and feels like; and we just wanted to let you know - you’re doing an awesome job.

Once all this is over, business leaders all across the world will look to the work you do. They’ll want to understand why some teams were more resilient than others. How some brands continued to innovate, think differently and solve problems; even in the toughest of circumstances. And why it’ll be tougher for some of them to hire and keep hold of the very best people!

You’ve been in the thick of the action; helping leaders adjust quickly to a situation none of us could have predicted. You’re taking decisions in a matter of hours that under normal circumstances would be debated for days and weeks on end. You’re keeping businesses and services going, scaling up, scaling down, but always ensuring there’s compassion in the actions you’re taking.

And you’re proving how critically important people and talent are in every organisation. That when things get tough, it’s people who really make the difference – it’s people who will help you survive and thrive in good times and bad.

The efforts you’ve all made over the years to create great places to work, to shape positive organisational cultures and champion the wellbeing of employees, is suddenly crucial to the very survival of the organisations you represent.

So keep on keeping on. Now more than ever, the expertise, drive and determination you’ve always had, will make the biggest difference to people everywhere.