The team kicked things off with one of the big Employer Branding buzz words... "authenticity". How do they see digital products and content being truly authentic?

With hundreds if not thousands of careers sites to choose from, how can we use personalisation to improve the candidate experience on our sites?

And of course, how can we use digital technology to improve Equity, Diversity and Inclusion in our candidate and colleague experience?

You didn't think we'd talk about digital predictions without mentioning AI, did you?

With digital technology expanding into more touchpoints of the candidate and colleague journey, how do you think it will have the biggest impact on your Employer Branding this year?