Careers site top tips

By Chatter, on 13th June 2017

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We're kicking off #chattertechweek by sharing some words of wisdom. Here are our top tips for a great careers site...

1. Mobile first
With around 67% of candidates using mobile and tablets, having a careers site that’s desktop only is crazy!

2. Does it work for ALL your candidates?
Many businesses recruit very different candidates. From warehouse people to software developers, senior execs to retail managers, they all have different motivators; location, benefits, size of the challenge and so on. Does your site guide those different people to the right content?

3. Turn off as many as you turn on…
If you’re a volume recruiter, or filling roles that attract lots of applications (lucky you!) then it’s important that the careers site content subtly discourages unsuitable candidates from applying, just as much as it sells the benefits of working with you. This can be woven into the content, or more explicit using a quiz or realistic job profiling tool.

4. Make it easy to apply
Review your application process, if you’re not using some of the data you ask for, get rid of those questions! Let candidates sign up using their LinkedIn or other social profiles and make sure you feedback whether they are successful or not.

5. Show your culture
It’s hard work to generate regular social content, but really worth it as a way to showcase the great events going on across your business, from the organised stuff to the little everyday things. Make sure that content also gets pulled from your social channels onto your careers site, so everyone sees it.

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