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Chatter Blueprint: How to sell your brand

By Chatter, on 28th July 2022

Your EVP is your sales pitch.

When you’re speaking to candidates or advertising a role it is your opportunity to tell them why they should apply and what they can expect when working for you.

And it’s also a chance to set out your stall, and tell them what you’re looking for.

Tailoring that message to who you’re trying to speak to is what will help you reach the right people.

We’ve put together 3 tips to help you sell your brand by breaking down your EVP*

 

*EVP stands for Employee Value Proposition. Your EVP is everything you have to offer your people and what they can expect by joining your business. It's also about what you expect from them in return.

 

Who are you?

Be clear on who you are and what you offer from the outset. Being honest and transparent with potential candidates about the role, business culture and opportunities means candidates can self-assess whether they’re the right fit for you.

Getting fewer applications from the ideal candidates is way more efficient than churning through a huge number of applications that aren’t the right fit.

Fewer rejections to make, fewer people to communicate with and more time to ensure the candidate experience is really positive

 

Shout about it

When candidates consider you as their potential future employer they’re going to have a dig around your external channels, to find out about your company values, culture, opportunities and more.

So you need to be keeping those channels and content up-to-date with any news and projects you’ve been working on. And, of course, consistently advocating for your EVP, showing the world what you have to offer, and highlighting your USPs to differentiate yourself from your competitors.

 

It’s all about your people

The last couple of years have been difficult for everyone both personally and professionally. So it’s crucial that you focus your EVP outputs on showcasing the support you have to offer for your employees.

Anything and everything from health and well-being, working environments, mental health support and financial wellbeing should be articulated across all your channels - from job ads to dedicated pages on your careers site. And make it readily available internally to your people as they’re your biggest advocates, and one of the biggest drivers for helping you secure talent.

 

If you want to know more about crafting an expert EVP, get in touch! 

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