Careers sites make it easier to attract the best talent from around the world, and global markets mean more and more businesses have a global presence with employees based around the world. So creating a multi-language careers site is critical to the success of any recruitment strategy. 

Picture this - a candidate from outside of the UK is searching for a role in your industry and you have the perfect vacancy for them. While features like Google Translate appear to display pages in a candidate’s native language, a website written in English will continue to only match English search terms. For example in Spain someone may be Googling "trabajos" instead of "jobs" and your website is less likely to appear high in search results as a result within spain. If you then consider there’s only a 5% chance of that candidate clicking on the second page of the search results to find your vacancies  there’s a lot of potential for your competitors to out-compete you. 

In addition to low SEO rankings, poor translation would contribute to undoing all the hard work of an employer brand and result in less applicants or even a low calibre of talent. Since job descriptions and other content may not accurately describe what an employer is looking for or sell their business in the correct way. 

It’s not so common to see multi-language careers sites, but the investment really is worth it… 

• Increased traffic internationally, reaching a wider audience 

• Reduce bounce and improve conversion rates 

• Stand out against your competitors

• A more engaging candidate experience and connection with your brand

• Boosts recruitment marketing objectives

So how do you get started? 

Any business that spans the globe and has a workforce made up of employees across countries and continents would benefit significantly from a multi-language website.

While the technical detail and functionality can appear complex - at Chatter we’ve worked with a number of global clients and found new ways to streamline and create robust multi-language websites, complete with some little SEO tricks that ensure Google can understand the site content and languages, allowing it to automatically serve up the best pages in its results to people based on their preferred language. 

So this now means that someone searching in Spain not only automatically gets your Spanish pages showing up in their search results, but it will also better match against Spanish keywords they are using to search with.

You can read more about the different types of global sites we’ve built on our website here.

We’d also love to chat and let you know how we can help you get started, or even manage the entire process for you. 

Drop us a message or give us a call.