Sara has been part of the Chatter family since the Roost was merely a pipe dream.
With over 20 years’ experience as a marketing consultant and a Masters in Business Administration, Sara certainly knows her stuff. But what makes her really stand out from the crowd is her belief that the strongest and most powerful brands are built through the people within a business. “Great brands” as she says, “are built from the inside, out.”
Sara’s really in tune with the way we work at Chatter, and over the years we’ve worked together with some ace clients including HSS, eSurv, Criteo and Well to deliver a whole range of different research and insight pieces. We’ve even won an award or two along the way!
With all that invaluable experience, we decided to get our heads together and develop Hume; a research tool designed to help businesses implement or to healthcheck their offering. Over the last year we tested a planning principle, transformed it into an engaging tool, and delivered a successful first session with the lovely folk at Well. Reflecting on the story so far, Sara says Hume has been “a real testament to our commitment to building an employer brand. It has so much potential and I’m really proud.”
We do love a “what if” question around the Perch on a lunchtime, so we asked Sara if she could only listen to, watch, read and own one thing for the rest of her life, what would it be? Here’s what she had to say…
“If I could only listen to one thing it would definitely have to be Prince’s Sign O’ the Times. I’ll never get tired of the Purple One, he takes me back to my misspent youth and never fails get me dancing.”
“I think I’d go a bit stir crazy only watching one thing over and over, but if I did it would be Memento. I’ve heard that if you watch it backwards the plot has a whole new meaning... I’d love to figure that one out!”
“If I could only read one thing it would be Alice in Wonderland. It’s timeless. I just love the combination of reality and fantasy, it never fails to deliver something new.”
“It feels so good to smell nice, so if I could only own one thing it would be a little bottle of my favourite perfume, Tom Ford Sahara Noir. It’s such a warm and cosy scent, I just can’t get enough of it at the moment!”
We can’t wait to see where our relationship takes us next, and judging by everything we’ve achieved together so far… The only way is up!
