What message is your recruitment process sending out and do your employees understand your employer brand?

A staggering 83 per cent of employees would not recommend their current employer to a friend.

Let that sink in.

More than eight out of 10 people on an average company’s workforce would not encourage someone to apply for a role where they work.

In a time when recruitment is harder than ever, if your existing employees aren’t helping you attract new team members (or are even, potentially, actively discouraging them), bringing new talent on board is going to be much tougher.

We surveyed 2,000 employees across all ages and levels of experience and from a wide range of sectors and industries. And what became very obvious is that there is a disconnect between an organisation’s desired employer brand and what the workforce are seeing and feeling.