The Great Resignation, talent shortages, huge volumes of recruitment activity. These are challenge's we're all familiar with in the wake of the last 18 months. There's never been a more critical time to leverage your employer brand and understand how it could make all the difference when it comes to hiring the very best talent.Continue reading
What brought you to employer branding?
I’ve been about a bit. Started on a YTS many many years ago (social mobility at it’s finest) on a Communication, Advertising and Marketing Foundation Course and worked in an agency a few days per week while at college. Then I fell into full service agency life…recruitment advertising was growing and I ended up picking up that side of the business when someone left, and basically never left. I like people. I’m passionate about doing a great job. I love finding solutions to tough challenges. And I really like the creative process. But above all I like to champion the experience that people have engaging with a business, joining a business and being engaged with while they’re in it. It’s not rocket science (which is great because I’m not that bright!), but it’s really rewarding when you get it right.
Tell us about a project that you feel proud of.
I have a few. Working with the lovely Colin Watt Chatter client #001 on the people proposition for Telefónica I&D in Madrid. Travelled around Spain for a week conducting focus groups with Spanish speakers, only knowing a few words, but managing to get some great insight along the way. O2 Stores of the future was another. They were brave enough to try something different. And appreciated the need to recruit a different type of person who didn’t focus on the sale, but focused on giving customers a great experience. Far more sales through service. It was game changing at the time and we created pop up experience centres for the recruitment process in London and Manchester worked collaboratively with the o2 team, Cute and Cielo and it was a great success.
If you had to sum Chatter up in three words what would they be?
Down-to-earth.. Passionate.. Fun..
When you’re not working, what gets you out of bed on a weekend?
Oh and any opportunity to play sport, eat nice food and drink good wine
More from Lisa…
Lisa shares some of their thoughts…
How do you stay productive, and keep a healthy work-life balance whilst working from home? Imagine starting your career in a world where hybrid and remote working are the norm. How do you stay productive whilst only ever meeting people via a screen? Or switch off after work when you only move from one room to another?Continue reading
Our head of agency, Lisa Pearson, hosted a virtual panel event for Leeds Digital Festival 2021 all about adapting to the new world of working. We were joined by Cindy Christodoulou; Director of Culture at Ogury, Sophie Wilkinson; Director of Operations at Hearst and, Tracey Newton; Director of Colleague Experience at Yorkshire Building Society to discuss how they intend to grow and develop their companies in a post-pandemic world.Continue reading
More from the team
I'm one of the newest of the Chatterinos but I've been working in the industry for over 19 years and bring with me a wealth of media experience.
The first Chatter "egg", I started as a Leeds Uni History graduate with a love all things Ipswich Town and BBC 6music.
Get in touch
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