I’m proper excited. I’ve placed my bets on a fair few accumulators and spent a few hours planning my starting 11. I know what I’m eating on Sunday and what time we’ll sit down for food. I’m in multiple sweepstakes so probably have at least 12 countries in the draw, so surely something should stick.
Whether it’s the World Cup or the Euros there’s always lots of great marketing campaigns leading up to the big event, (some crap ones too mind!), but a few of my faves I’ve seen so far
Specsavers ‘Should’ve Translations’ by Revolt
Simple but genius. Specsavers continue to pull some belters out of the bag
And Danny Dyer on Paddy’s ad by BBH
And whilst our minds are on the footie this month and moments that matter in our own lives, it got me thinking about this campaign I saw from Saatchi for the British Heart Foundation which isn’t funny or witty, but incredibly hard hitting.
https://www.bhf.org.uk/how-you-can-help/support-our-campaigns/until-i-died
The campaign centres around 12 OOH displays in towns and cities across Scotland, England and Wales, each dedicated to a young football fan who has died as a result of heart disease. The number of football fans honoured in the campaign was chosen based on studies showing that on average 12 young people lose their lives to heart disease every week. https://www.creativereview.co.uk/british-heart-foundation-campaign-football/
Not to bring the mood down, but I have personal experience here. My husband had a heart attack at 45 years old while we were on holiday in France and my son Louis was only 18 months old. It was a particularly sobering time and made us reassess stuff a fair bit on the back of it. Luckily he was fit, active and so after a stint in hospital and after popping in a couple of stents he was good to go.
Why the heart attack so young and for a seemingly fit fella? Mark ended up being diagnosed with hereditary coronary heart disease and suffered his second heart attack 10 years later. This time, I was a lot more prepared for what was happening (sounds weird I know), and no toddler in tow. We were in the UK and Lou was older, although not yet really equipped to deal with the ‘what might have happened’. I mean are we ever equipped to deal with losing a loved one?. Fortunately, he was back on his feet in no time.
It’s 10 years down the line, we’ve had 5 World Cups and this is the 5th Euros since 2006. Mark is fine, 63, annoyingly fit and also looking forward to the next few weeks of footie action, although I’m sure he’ll be moaning about the England squad at every opportunity, as is the English way. Speaking of squads, I’ve just popped the finishing touches to my team. Not sure what your formation looks like, here’s mine (alongside my sons). Here’s hoping for a memorable Euros for all the right reasons.
If you want to find out more about a charity close to people's hearts (literally) check out the work the British Heart Foundation are doing to help save lives and want to get involved here.
