When I was recently asked what I thought the best interview questions were by the Metro newspaper, I instantly started thinking with my recruitment head on…what’s the best way to get people to open up and find out about the real them?Continue reading
What brought you to employer branding?
I started my agency career working for TMP and Barkers in business development roles. I was always interested in understanding what the challenges looked like from the client perspective and got more and more involved in working with others to imagine what some of the solutions might look like.
Applying creativity and some common sense thinking has always been very appealing. Particularly because we're helping make workplaces better for everyone - that purpose to find ways to improve the experience of employees whilst helping clients achieve their objectives to grow their business, has always been of interest.
It was something that me, Lisa and Jon all shared as a perspective, so setting up Chatter seemed like a natural next step.
Tell us about a project that you feel proud of.
It was an idea to improve the way we approached EVP and Employer brand consultancy. I realised there was a lot of confusion around the language being used to define the whole concept of Employer Brand. Not only that, the processes clients were going though were often over engineered and not significantly effective.
It was the start of a 6 year project to not only properly define what an employer brand can do, but to develop a set of models, tools and resources to deliver a focused strategy with clear links between the business plan and the people plan.
Having launched and tested with a range of clients as part of the initial testing phase, we've gone on to deliver it across a wide range of clients, helping to solve specific issues and deliver measurable benefits to their business.
If you had to sum Chatter up in three words what would they be?
Genuine. Energetic. Expert.
When you’re not working, what gets you out of bed on a weekend?
Usually the wet nose of a dog wanting a long weekend walk!
But I'm also an enthusiastic, but often unsuccessful gardener, I'm a great cook and really enjoy getting people round for a decent feed. I love live music and live sport strictly as a spectator. But my biggest passion is for travel, adventure and exploring.
More from Paul…
Paul shares some of their thoughts…
More from the team
I’ve worked in the recruitment marketing/employer branding industry for over 20 years now, from the early days of booking 10x3 ads in the Evening Standard to producing insight-led EVPs more recently.
If you look at any of our social feeds, you'd think that I'm at Chatter solely to drink milky tea but in actual fact I'm an Account Director.
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We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.
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