Case studies
How we helped evoke unite three giant brands under one identity and boost office attendance by 20%.
What happens when three betting and gaming giants - 888, William Hill, and Mr Green - merge into one massive group? You get a serious identity crisis, a mountain of brand confusion, and different cultures pulling in entirely separate directions.
The group needed to move past the disjointed "888 William Hill" moniker to build a unified corporate identity. The goal was to align internal cultures, re-energise their Employee Experience (EX), and give 750 Leeds-based colleagues a shared sense of purpose in a brand-new workspace.
- Conceptual creative
- Copywriting
- Design
- Corporate
- Creative
- Employee experience
- Employer brand
The solution
We put our heads together to craft a comprehensive corporate rebrand and immersive workspace activation that brought the new group brand, evoke, to life.
- Strategic Positioning: We carved out a mature, values-driven corporate positioning that celebrated personalised connection across the whole employee lifecycle.
- Unified Employer Brand: Developed a comprehensive brand book, updated social profiles, and created cohesive templates.
- Experiential Workspace Design: Transformed 27,772 sq ft of office space at West Village in Leeds, designing 150+ bespoke, locally-themed graphics, 20 themed meeting rooms, and a state-of-the-art broadcast suite to elevate Employee Engagement.
- Creative Launch Campaigns: Designed internal communication toolkits, branded videos, and physical launch assets to establish a deep cultural connection from day one.
The results
In just three months, we took evoke from raw insight to a fully launched, living brand that captured hearts and minds.
-
20%
uplift in office attendance during the first two months post-move.
-
150 designs
Successfully branded 27,772 sq ft of workspace with over 150 unique designs.
-
12% growth
United three heritage cultures to help drive a Q4 revenue growth of over 12% and adjusted EBITDA beyond market expectations.
View related case studies
-
How we rebuilt KFC’s careers platform to boost candidate applications by 50% and triple peak recruitment traffic.
The new careers site transformed KFC's talent acquisition strategy into a highly interactive, accessible candidate journey.
-
How we helped Royal London bring their hidden culture to light and rank as a UK 'Best Place to Work'.
We partnered with Royal London to craft a sustainable, portable Employer Brand designed to turn their hidden culture into their biggest hiring asset.
-
How we transformed Morrisons’ careers site to boost organic reach by 69% and drive candidate engagement.
We streamlined their entire web presence around a clear, flexible Employer Brand proposition: "More to love".
-
How we developed the 'Medik8 Made' EVP and Employer Brand, saving £230k in recruitment agency fees.
Built on core values of community, integrity, innovation, and expertise, we created 'Medik8 Made' - a comprehensive EVP and employer brand platform designed to showcase the business's raw ambition.
-
How we helped Yorkshire Building Society tackle the 'adjustment tax' as part of their focus on diversity and inclusion.
We pioneered the Accessibility Passport, a colleague-owned, dynamic document and conversation-led framework designed to capture individual workplace adjustments and foster positive, supportive manager dialogues.
-
How we helped Asda reveal their "hidden early careers" and boost website traffic by over 187%.
We connected with Gen-Z candidates by showing tangible career proof points to showcase real professional opportunities, from accessible digital experiences and creative video all the way through to campus activations.
Get in touch
We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.
Chatter Communications Ltd. is a company registered in England and Wales. Registered number: 07550917.
