Case studies
How We Helped Flutter UKI Unearth 50,000 Insight Points to Define Their EVP
Flutter UKI needed to shift from a brand-led identity to a unified divisional strategy across powerhouse gaming names like Paddy Power, Betfair, and Sky Betting & Gaming. Uniting over 3,000 employees across six countries required a strategy far beyond a standard top-down corporate announcement.
The business needed to discover authentic core values while navigating strong, pre-existing brand cultures and international logistics. The goal was to run a truly inclusive discovery process where every employee felt heard, directly shaping the future employer value proposition.
- Employee experience
- Events
- Research & insight
The solution
We launched 'People Expo', an ambitious research and engagement campaign that turned corporate discovery into an interactive, immersive festival.
- Immersive live and remote experiences: Hosted 30 interactive office events - featuring crazy golf, graffiti walls, and video booths - alongside digital sessions to capture candid feedback.
- Data-driven research at scale: Combined 15 leadership interviews, 36 focus groups, and broad surveys with external sentiment data from Glassdoor, Indeed, and Peakon.
- AI-powered sentiment analysis: Partnered with Deep Talk to build a custom AI tool that analysed video transcripts and survey text for completely unbiased insights.
- Collaborative value co-creation: Tested potential value statements with 300+ colleagues via Mentimeter sessions, embedding employee voices into their Employee Value Proposition (EVP).
The results
By rethinking Internal Communications and research, we delivered unprecedented engagement and watertight strategic clarity.
We defined four clear, lasting values - "Customer first, always", "Win together", "Free to be me", and "Change the game" - to drive future Employee Engagement and employer branding work.
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50,000
Collected over 50,000 points of insight from employees across six countries.
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61.6%
Achieved a 61.6% event attendance rate (against a 50% target), with 34% of colleagues attending multiple sessions.
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41%
Secured a 41% survey completion rate, nearly double the initial 25% target.
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Get in touch
We believe that all people have talent. And we think that every business and organisation can do amazing things when they engage with that talent in the right way. So, if you’d like to talk about what we can do for you, your business, and your talent, we’d love a chat. And if you’d like to stay up to date with what we think, create and do then sign up for our newsletter, too.
Chatter Communications Ltd. is a company registered in England and Wales. Registered number: 07550917.
