When it comes to employer brand every business wants to show the best version of itself. Fair enough. But that version also has to be authentic, honest, and if it’s to be truly engaging, a little bit imperfect. Because that’s the reality.
The current bee in my bonnet is the gender pay gap which leaves British women earning an average of 17.4% less than men in similar full-time jobs and places us 15th out of 22 countries
The phrase ‘competent arseholes’ first came up when I was down at the Innovation Circus in London a few months back with Fiona. Jonathan Campbell from Social Talent whacked up this slide – and the room erupted in mild chuckles.