Your employer brand, sometimes called ‘Employer Value Proposition (EVP)’ or a ‘People Promise’, is one of your most valuable assets. It’s what you expect from your people, and what your people can expect in return. It defines the core values shared by your organisation and your people. It gets everyone on the same page, so there’s consistency in people processes and people communications. Ultimately, it’s what makes you different from the rest.
As you can tell, it’s something we’re pretty passionate about. And that’s because it’s the bedrock of every way you interact with your people, from the moment they see your job ad to the time that they leave.
We can help you get to the bottom of who you are, and where you want to be. We can develop that into a set of values and deploy them across your organisation, from careers sites to internal comms. We can craft these into your tone of voice and your visual style. This is your employer brand. Be proud to be stand out from the crowd.