O2 transformed their stores to express their unique personality and their commitment to delivering an amazing customer experience. But to make the transformation work, they needed to put people who loved all things digital at the heart of their stores - so we helped them connect with the digital adventurers and explorers they were looking for.
Thousands of customers walk through O2's doors every day, which provided us with a ready made pipeline of talent we could tap in to. Our job was to help O2 shout loud and clear about the great opportunities in store, while still keeping the conversation moving if there weren't any live roles.
Our strategy was just as creative as... well... the creative. The 'bubble' campaign was doubly effective in both bringing the O2 'be more' brand to life, and in communicating the potential of adventures in the digital world. We produced a brand toolkit for 'hard to fill' roles, a store toolkit for store managers to help them turn customers into candidates, a candidate pool web page to capture details, and a 6 week candidate relationship management campaign with live job alerts and keep warm emails.
With 72,989 views of the web page for retail stores since launch, 706 applications for a campaign that targeted previously hard to fill roles across Scotland, 221 applications for a campaign for store leaders in Merseyside, and a commendation for ‘Best campaign’ at the 2015 Recruitment Business Awards, there's a long way to go before this bubble bursts.