Skype is the leading edge communications business that needs no introduction. As part of Microsoft, they have one of the world's largest brands behind them - but they still asked us to help them tap into a new recruitment audience.
Skype needed to build a team of software engineers in the UK. However, they weren't sure how their target audience would react to their recent acquisition by Microsoft, and they also wanted to do things differently. So we jumped on a call with them and got the ball rolling.
Ultimately, we decided that a face-to-face approach would work best, and that it would provide engineers with a unique opportunity to get past the chatrooms, the IMs, and the emails, and learn about new developments and opportunities directly from the Head of Brand, the CFO of Engineering, and other senior people. So, we took an innovative approach to engagement and education that included advertorials and other collateral, QR code teasers, street based adbikes and PPC campaigns on social media, and combined it with a super strong call to action.
Our registration page alone attracted over 4,500 unique visitors, 300 people registered to attend the event, 120 people with the right skills and experience were ultimately invited to attend, and Skype were able to welcome enough engineers to the team they were building.
"The campaign was pretty effective, over 4,500 visits to the registration page and some really good people turned up at the event. We learnt a lot along the way too."
Sean Wilkes, Technical Recruiter Skype