What happens when you combine one of Sky Sports’ most prominent personalities, Jeff Stelling, with one of the biggest up-and-coming trends in technology? Ask Jeff of course - our award winning recruitment chatbot for Sky Betting & Gaming.

Chat Bot

How does Ask Jeff work?

Built on Facebook Messenger, Ask Jeff uses artificial intelligence and natural language processing to offer candidates a responsive and interactive recruitment experience from the moment they make initial contact right through to their first day.

And while it’s an innovative use of cutting edge technology, the underlying premise is simple: Ask Jeff poses and responds to questions on anything from the company’s culture, business locations and benefits, right through to an applicant’s status.

We worked hard to develop a visual style and tone of voice that captured Jeff’s cheeky northern character. It meant Ask Jeff had the empathy to talk to unsuccessful candidates, the energy to share in successful candidates’ happiness, and the ability to tell a joke, sing a song, or even just recommend the best spot for a bacon butty.

And it’s been a huge success for Sky Betting & Gaming by freeing up recruiter time and giving better experiences for candidates, and for us. We got to celebrate winning Best Innovation at the RMAs and took home the Chairman’s Award at the RBAs!


How chatbots can enhance the candidate experience

We think that chatbots can help the entire employee experience process, from attracting new candidates and helping throughout the recruiting process, to engaging them once they’re in the business, across a whole range of platforms. Whether it’s helping with processes that have to be followed or pointing people in the right direction for more information, chatbots can create a smoother journey and reinforce your employer brand. Here’s some examples:

- guiding candidates through the application process - answering questions while they’re applying, giving top tips along the way, and setting expectations of the next stages
- providing instant answers throughout the onboarding process - helping to embed the employer brand and settle any first day nerves
- helping employees with holiday requests, provide answers on flexible working policies or point them in the right direction of the expenses policy
- providing interactive, accessible training for all levels of the business

Plus there’s all of the benefits to you as an employer, including consistent messaging, spotting problems in advance (when you get lots of questions about the same topic, it’s probably something you should address!) or just allowing your recruiters and HR employees to focus on other, more productive tasks.

Want to chat about chatbots?
We’re always happy to chat, especially about chatbots. So get in touch, the kettle is always on! We'll also sign you up for our monthly newsletter